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Globalization and enterprise communications are changing the way companies do business. As fuel prices rise in a slowing economy, many are looking to reduce conventional travel, lower operating costs and reduce their carbon footprint. These companies are implementing new communication technologies such as video conferencing, web conferencing and webcasting to meet the changing requirements of the business world.

 

Video conferencing allows companies of varying sizes to instantly connect with the people they need to, anywhere in the world. Consumers are quickly becoming familiar with the technology as it is adopted by all types of industry. Until recently, video conferencing had been limited to large corporations that had dedicated communications infrastructure and an IT team to support the technology. Today video conferencing services such as InstantPresenter, provides high quality, instant video conferencing at a fraction of the price. InstantPresenter and other web conferencing services allow companies of all sizes to enjoy the benefits of video conferencing.

 

The world is changing and business is changing right along with it. As globalization makes the workforce more geographically dispersed, virtual technologies are bringing them together. Video conferencing allows employees, partners, clients and suppliers to work anywhere in the world, and still have the ability to instantly connect with one another.

 

The growing virtual workplace presents significant opportunities for businesses. New markets can be entered with very little start up costs, and the best and most affordable employees can be hired from anywhere in the world. Likewise, the best suppliers can be located anywhere, and your product can easily be promoted to an unlimited number of clients. Video conferencing allows you to interview, train and conference with your remote workforce and suppliers, and make personal presentations to your clients.

 

The momentum of video conferencing has in large been driven by the growth of broad-band internet connections. Originally limited to large corporations, small businesses and home offices alike now have affordable access to broad-band internet service. With over 304 million broadband users worldwide, and an estimated 593 million by 2012, (World Internet Media Streaming Platform Market. Frost & Sullivan. 2007) video and web conferencing is becoming a viable alternative for most industries and individuals.

 

Video conferencing in its early stages was considered an impersonal and impractical means of communication. The quality of the video was choppy and often out of sync with the audio, and the broad-band access was prohibitively expensive. As the technology has become much more reliable and the quality of the audio and video has become much more clear and realistic, many industries and individuals have not only embraced the technology, but prefer it to conventional business travel.

Replacing conventional business travel with video conferencing provides more than just a reduction in operating costs. With an increase in airport security, flight delays and cancellations, and an overall reduction in flights, traveling for business can be more difficult than ever. The wear and tear on a business traveler takes a toll on their work performance. In a recent study by British Airways, 23% of business travelers stated that they had fallen asleep in a meeting that they had traveled to and 18% of those respondents said that the meeting went poorly. Overall, 14% of respondents indicated that they had missed a meeting because of a delayed or cancelled flight.

 

As the world increases its focus on "going green" and protecting the environment, replacing conventional business travel with video conferencing is an easy way for businesses to be socially responsible. In many developed countries, air transportation represents 40% of total green house emissions. While country, state and municipal laws vary, many of these institutions offer incentives for carbon footprint reduction. Going green not only increases social responsibility, but may also increase the overall savings of using video conferencing technology.

 

Video conferencing technology has come a long way. High definition audio and video conferencing provide life-like virtual meetings instantly. Video conferencing services are becoming more stable, less complicated, and less expensive with more feature rich interfaces and better customer service.

The market for video conferencing is growing at a rapid pace. According to research from Wainhouse Research, the video conferencing services and equipment market is poised for record growth over the next five years. The study indicates that the overall endpoint market will grow from $1.3B in 2007 to over $4.8B in 2013. These calculations also account for a slowdown in the video conferencing market once oil price increases subside.

 

As companies face a changing global market, and a geographically dispersed business environment, they must leverage available technology to stay ahead of the competition. Video conferencing provides immediate operating cost reductions, and increases social responsibility.

 

Video conferencing keeps geographically disparate employees, partners, clients and suppliers anywhere in the world, instantly connected at a fraction of the cost of conventional business travel.

 

InstantPresenter.com is a browser based video conferencing and web conferencing service that uses cutting edge Flash technology to allow customers to instantly connect and meet online.  The service supports Video, Voice, PowerPoint and more without the need to download and install additional software or purchase additional hardware or perform any elaborate setups.

 

Video conferencing capabilities include:

InstantPresenter also uses advanced video encoding capabilities to broadcast video at near HD quality, allowing businesses to cost-effectively deliver webcasts and webinars from their locations, with professional results and minimal overhead. Integrated meeting management utilities ensure that not only is the quality of the video conference is excellent, but that attendees are able to easily log in and easily participate in the meeting.

 

By making video conferencing as easy as opening a web browser, InstantPresenter brings these capabilities to small and medium sized business that lack the IT staff and infrastructure of larger companies. Along with the ease of use, InstantPresenter’s pricing model is also targeted at small to medium sized business, allowing them affordable access to technology that will increase their reach, improve communication and overall improve their competitive capabilities in a world that is quickly evolving.

 

For more information about how Video Conferencing can help your business do more, in less time and with less cost, please visit www.instantpresenter.com.

 

Contact:

 

TJ Davis

Director of Sales

InstantPresenter.com

Phone: 1-800-706-6762